The concept lies in our intention to provide a wide range of new products (in this case technical products seeing as we are talking about the new TECH 2019 volume) which feature state-of-the-art LED technology, so we can provide the right light for every space. The result is a catalogue that represents an up-to-the-minute variety of products with high technical and quality standards, a useful tool for designers and planners as well as installers but that can also be used by end consumers.

Products are marked with the NEW stamp when they are new entries, and bear the RESTYLE stamp when the range has been expanded or they have been technically updated or restyled. A major part is dedicated to technological innovation associated with light control, which is paramount today when we talk about “bespoke light”. Luminaires that are dimmable or controlled using DALI or the Casambi App create light that is truly tuned to the user’s requirements. Lastly, the concept of being designed for a specific use. Products are no longer defined merely by their application (recessed, wall or ceiling luminaire, track or cable system, for indoors or outdoors), but also by the area they are designed to be used in. We have therefore used 9 symbols that identity the main areas in which you can install our products.

So we will find hi-tech luminaires, such as track-mounted projectors and recessed luminaires for the retail channel, for exhibition spaces, museums and sacred buildings; recessed luminaires and suspension systems featuring glare control for the office sector; projectors and hermetically sealed products that have been designed for the industrial sector but are also suitable for installation in large communal areas, manufacturing plants and warehouses. Without forgetting residential lighting, which features wall, ceiling, suspension and recessed luminaires in modern designs that offer optimum lighting efficiency, for use both indoors and out. Some luminaires are also suitable for urban areas as they feature strong resistance to impact and a high degree of protection against atmospheric agents. And last but not least, products designed for the hospitality sector, for both indoor and outdoor areas of bars, restaurants or hotels.

Still on the subject of logos, here’s our Made in Milano

From the little shop in via Melzo, to the extensive company premises in via Kennedy on the outskirts of Milan. It seems so near yet it was almost 90 years ago. Our love for Milan and our presence on the Milanese territory have always been a part of our history. Today this story is told through a logo, which aims to highlight the association of our products with Italy. Products designed, developed, manufactured and assembled entirely in Italy, which form a high quality range based on almost a century of tradition that few other companies can boast.

And to end, a reflection accompanied by a smile: whoever could have imagined that a “simple” catalogue would involve so much? It isn’t the first, and it won’t be the last. But one fact remains: to grow strong branches we need deep roots, and we, for almost a century, have been lighting up people’s worlds.

We were invited as both ‘users’ and ‘actors’ of communication within a company and we were very glad to bring our case-history as an example of integration between traditional means of communication and new media channels. In fact, a few years ago, we adopted a communication method which integrates the traditional means of communication on paper with innovative digital ones so that we could offer our public a wider range of resources with a constant presence in the advertising field.

Another fundamental aspect of communication for commercial purposes is the well-organized management of relations with leading specialised trade magazines. In order to have good visibility in consistent channels where we can target our clients (from installers to architects and from private individuals to contractors), we assigned the task of promoting our brand to Cristina and Valentina both ‘digital’ PRs with many years of experience in the field of design and technical lighting.

The press office of a company has a challenging mission, it has to be fully immersed in the vast depths of the web whilst constantly keeping the trade magazine editorial offices , portals, dedicated websites and blogs, updated with information such as, photos, technical descriptions of products, information on new products, company bulletins, designer updates and releases… all forming a prolific collection of articles to be promptly recorded in the Press Book. You will find some examples hereunder for which we would like to thank all the editorial staff and the journalists that have granted us big and small openings; and of course a big ‘well-done’ to Valentina and Cristina for their timely and professional work.

Our company was founded in a small warehouse in 1929, Milan, with the name “Ditta Rossini Otello”. We started our activity by selling art objects made by the Venetian glassmakers. The Murano glass chandeliers made their first appearance in 1946 and since the 50’s, people realized that this market could grow, thanks to the constant availability of a range of products.
Today, we can define ourselves a modern and cutting-edge company, in terms of organization and technology, with a fully computerized warehouse.
The richness of our catalog as for models, types, colours and finishes, has always bene one of our strengths. Today, we manage about 5000 references and the range is always increasing.

Edition number 1 dates back to 1961 and, year after year, we reached edition number ZERO. Because from four sides and a dozen products, the offer has now become so broad as to be in two different catalogs. DECO edition and TECH edition.

Number ZERO: a new beginning, a revival, a new life. In fact, today we are taking a historic step.
 The choice is dictated by the need for almost daily updates, based on evolving technologies that our industry has met with the appearance and development of LED. To give customers a continuous adaptation to technological developments, to achieve the best performances of luminous efficiency and maximum energy efficiency, we decided to create two different issues that will have different developments.

Two different languages, two different ways of doing light, a single and common brand: Rossini Lighting. Now, we tell you about that in detail.

DECO: Furnish with light
The DECO catalog is divided into a proposal with a modern taste and a proposal with a classical taste. Lamps having more essential and minimal lines, materials such as glass, aluminium, fabric and polycarbonate; but also more refined and traditional chandeliers, enhanced by the use of glass blowing and the artistic works created by Venetian glassmakers. Independent chapters are dedicated to the lamps for the bathroom (where you can find mirrors as well), fans (different models, both classical and essential) and accessories (spare parts, lampshades and light bulbs).

This ornamental offer does not neglect LED technology: there are many devices with LED light source, which enable better light and energy efficiency as well as consumption reduction.

TECH: Technology in light
The TECH catalog is divided into 8 chapters, distinguishing between indoor and outdoor products. Indoor lighting includes indoor built-in devices (devices to be built-in, light cuts and solutions where lighting becomes an architectural element in drawing spaces and delimiting volumes), a section on wall-ceiling-suspended indoor equipment (products for multiple installations and with a technical taste and clean lines), profiles and systems (devices suitable for offices or business areas, thanks to their modularity and flexibility), tracks and projectors (for the retailing and exhibition world).

The outdoor offer is divided into built-in devices (for wall or floor, driveway or walkable areas, to signal walking or illuminate porches), wall products (for light effects on surfaces or to illuminate outdoor areas diffusely), ground products (poles for gardens and streetlamps for residences) and projectors (for a diffused lighting of facades or green areas). It is a wide range of LED products, updated according to the current quality standards and that aims at constant developments, in line with technological development and in compliance with environmental and industry regulations. The technical files of each product show all necessary data in a clear and intuitive way for a reasoned and aware choice of the device and its light source.

photos of Laboratorio Foto Cine Riparazioni di Marco Compagnoni