On the website kernelfestival.net, you can read: “Kernel is proposed as a carrier of new multidisciplinary synergies between electronic music and sound design, audiovisual mapping, ephemeral architecture, digital and interactive art.

Kernel project is created as a platform for a continuous and dynamic connection aimed at offering opportunities for meeting and exchange between the public, up-and-coming talented people and renowned artists at an international level. In order to offer artists many opportunities to show their work to the public, and so that the public can appreciate research, projects and works from all over the world, Kernel is proposed in different forms and structurally different but complementary events.”

We cannot but be fascinated while waiting for the next show eagerly (because it is a real show) on 25 and 26 September at Desio, in the Brianza area: Il Barbiere di Siviglia (The barber from Seville) played by Giovanni Falzone Contemporary Orchestra at Villa Tittoni. “It is a new interpretation of the classical world where video projections, generated in real time, give birth to an involving and amazing multimedia event, along with the music.”

How cannot you consider the ability to create a new way to engage and excite as a form of art? Just so you can make the public, even the youngest, approach classical music as well as theatre, technology, photography, art direction and sound… an explosion of feelings and life that– once again – the light has contributed to create and spread, democratically, transversally… from 8 years to 80 years. Because even Rossini likes Rossini (Gioachino, of course)!

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The path will be particularly scenic and spectacular because composed of 6 Magic Lands (Magical Worlds), installations with different colours and music, which the runners will cross dancing, fluorescent trees that change with music, among tunnels of light, sparkling lakes and rivers, and peculiar sceneries with neon lights and psychedelic motifs. Brought to Italy for the first time last year by RCS Sport, in its only date at the Dora Park in Turin it saw 5,000 participants. Electric Run was born at the end of 2012 in the United States, becoming, in no time, a format of great success, arriving to Canada, Australia, Asia and Europe.

“After the success of the first stage in Turin we decided to repeat the event this year and in the ideal location for every runner, the Park of Monza – says Andrea Trabuio, head of Area Mass Event of RCS Sport – ASUS Electric Run is an actual running event in which the protagonists are the participants because with all their cheerfulness and creativity they contribute to the success of the event. The characteristic and unifying factor will always be the sport with lots of fun, allowing to better express the desire to be together “.

For the second consecutive year ASUS will be partner of Electric Run, this time as Title Partner of the race. “The Electric Run gives life to a special event where fun, energy and multisensorial influences come together in a perfect harmony, as in the style that distinguishes our digital devices. We wanted to renew our partnership with RCS Sport – this year as Title Partner – since this initiative well translates and transfers the promise at the base of our payoff  «In Search of Incredible», a testimony of the commitment to technological excellence and high quality in our products” – explains Manuela Lavezzari, marketing manager of ASUS in Italy.The official radio of the event is Radio 105. The music will be a protagonist at the finish line in the “Final Celebration Party”, the great race closing party where participants will dance with musical selections by Radio 105 DJs. Radio 105 couldn’t miss an event so special with features outside of the usual schemas. With pleasure, in fact, in October 2014 it signed the first edition of Electric Run as official radio and this year it confirms its participation.

The second stage of Electric Run is scheduled for Saturday, 3 October in Turin, the European capital of Runners, so runners of any speed and experience you will be able to take part in the coolest night of the year! You will experience magical sensations in the more fun and bright night you’ve ever experienced! Paint yourselves with fluorescent colours, dress like a Christmas tree or with colourful and fun looks or look like something that comes from another planet, because the spectacle of lights will be seen from space too! And, above all, free creativity and imagination to illuminate the night of ASUS. Registrations are now open on the site www.electricrun.it

Source: MBnews http://www.mbnews.it/